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Why You Need This Book

Don't let the title fool you. If you are involved in business development in any way, you've “cold called.” When you meet with a client prospect and don't fully understand their issues , you're "winging it."

Take the Cold is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you offer relevant solutions and make a great first impression.

See What Sales Experts Say About Take the Cold

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“Richter's book is a must-have resource for anyone
involved in sales and business development.”
Harvey Mackay, New York Times #1 Author ~ Read Harvey's Foreword

Take the Cold Out of Cold Calling Book Cover

There are thousands of books that teach you how to sell. There are many that teach you how to find information. This is the only book that teaches how to quickly locate information online and how to apply it to win business.

This is MUCH MORE than a book
look at what you get!

Get your Ph.D. in Solution Selling
see what you'll learn

See what Take the Cold is about
download select chapters

Foreword by #1 Best Selling Author Harvey Mackay
read the foreword now

Not just for sales people
check out who is buying

Watch Take the Cold Out of Cold Calling Commercials
Click for Google Search Secrets

"What Sam teaches is the secrets on how to find inside information
and then how to apply it to impress any person, any time.”
Keith Ferrazzi, Bestselling Author, Never Eat Alone ~ Read the Reviews

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